How to Improve Your Website’s SEO in 2025: A Practical Guide

Focus on Search Intent, Not Just Keywords

Google has evolved. It now prioritizes search intent — the “why” behind a search.

Instead of targeting generic keywords like “marketing,” focus on content that answers specific user questions:

• “How do I market my local business in 2025?”
• “Best SEO strategies for small companies”

Use tools like Google Search Console, AnswerThePublic, and Semrush to find what your audience is really looking for.

✅ Tip: Group related keywords into one content cluster instead of creating multiple weak pages.

Optimize for Core Web Vitals

Google’s Core Web Vitals — loading speed, interactivity, and visual stability — are still a ranking factor.

To improve these:

• Use a fast hosting provider and enable caching
• Compress images and load them responsively with srcset
• Minimize JavaScript and eliminate unused CSS

✅ Bonus: If you use Craft CMS, take advantage of image transforms and template caching with {% cache %} blocks.

Create Content That Builds Authority

Authoritative content = rankings. This means writing in-depth, helpful content that solves problems.

Structure your articles with:

• Clear headings (<h2>, <h3>) and subtopics
• Internal links to related pages
• External links to trusted sources

✅ Case Study idea: Document how one of your clients increased leads after adding a blog or resources page using Craft CMS.

Mobile-First is Non-Negotiable

Over 60% of web traffic comes from mobile devices. Your website must be:

• Responsive
• Touch-friendly
• Easy to navigate on small screens

Use Craft CMS’s image transforms and responsive menus with Bootstrap or Tailwind to make this seamless.

✅ Test your site with Google’s Mobile-Friendly Test.

Use Structured Data for Rich Results

Structured data (aka Schema.org markup) helps Google understand your content — and display rich results like FAQs, reviews, or product listings.

Examples:

• Use Article or FAQPage schema on blog posts
• Add Product schema if you sell online
• Mark up business info with LocalBusiness schema

✅ In Craft CMS, plugins like SEOmatic make this simple.

Improve Local SEO (If You Serve a Specific Area)

If you target customers locally:

• Set up and optimize your Google Business Profile
• Add your NAP (Name, Address, Phone) consistently across your website and directories
• Use local keywords: “SEO services in Ghent”, for example

✅ Include client testimonials and local case studies to build trust.

Track, Measure, and Adjust

SEO is ongoing. Track:

• Keyword rankings (using Ahrefs, Semrush, or Ubersuggest)
• Page speed (Google PageSpeed Insights, Lighthouse)
• Organic traffic and conversions (Google Analytics 4)

✅ Set up goals in GA4 and track form submissions, CTA clicks, and more.

Wrapping Up

SEO in 2025 is less about tricks and more about long-term value. If your website is fast, helpful, structured, and mobile-friendly, you’re ahead of the curve.

Whether you’re using Craft CMS or another platform, these principles will help you stay visible, competitive, and trustworthy online.